Filed under: China, Etc., Government/Legal, Marketing/Advertising, Videos, Beijing Motor Show, Design/Style

Our post on China’s “Tiger mom” phenomenon was illustrated with that above picture; it’s the Jeep Wrangler Dragon Design Concept at the 2012 Beijing Motor Show, accompanied by a booth professional. The model - her, not the Jeep - made a fair few friends in the Autoblog Comments section, but it turns out she and her kind attracted the ire of the Chinese authorities.

The Capital Ethics Development Office gave the Beijing show organizers a caning because the “scantily clad” models had “a negative social impact,” and the show was warned not to let “such vulgar publicity” occur again. There’s a lot of room between that leather bustier and a burqa, however, so all’s not lost for next year’s show in Shanghai.

Scroll down to watch the Bloomberg video on the matter.

Continue reading China chastizes Beijing Motor Show over scantily clad models

China chastizes Beijing Motor Show over scantily clad models originally appeared on Autoblog on Thu, 17 May 2012 17:31:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Ford, GM

Frenemies Ford and General Motors have taken to cyberspace for a little verbal sparing, trading snarky shots this week over which company is more likeable on Facebook.

GM set itself up Tuesday after news broke that the carmaker decided not to spend $10 million on Facebook advertising the same week the social media juggernaut prepares for its initial public offering expected to raise $100 billion dollars.

Ford used the opportunity to tweak its crosstown rival, tweeting: “It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation.”

GM couldn’t leave that alone, going onto its Facebook page, “Just wanted to let our millions of Facebook fans know, we’re still here, and we ‘like’ you back!”

Both carmakers will continue to use Facebook, where both have millions of followers of their brands and vehicles. And, really, they are both right.

Ford has done an extremely good job incorporating Facebook into its marketing strategy. When it came time to launch the new Ford Explorer, it did it through Facebook reaching millions of people.

GM has determined its money will be better spent in other areas. A recent Associated Press-CNBC poll showing more than half of all Facebook users never click on sponsored ads and only 12 percent said they felt comfortable to buy anything over Facebook. Google, The Wall Street Journal points out, is much more effective.

Ford and GM in Twitterfight over Facebook advertising? originally appeared on Autoblog on Thu, 17 May 2012 10:35:00 EST. Please see our terms for use of feeds.

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Filed under: Motorsports, Coupe, Performance, Marketing/Advertising, Chevrolet, Celebrities

Diners, Drive-ins and Dives persona Guy Fieri is making more news with garages these days than kitchens. The Food Network host, who recently had his Lamborghini Gallardo stolen and then recovered in a teen’s storage container, has been selected to drive the 2013 Chevrolet Corvette ZR1 pace car at the Indy 500 this year.

Guy’s an admitted car fan, and he should feel at home in the ZR1; he owns seven Chevrolet models that span the decades from 1968 to 2011, and a Cadillac Escalade ESV. He’ll be pacing the field in the 638-horsepower special edition Arctic White coupe on Sunday, May 27 at noon EST.

Guy Fieri to drive Corvette ZR1 pace car in Indy 500 originally appeared on Autoblog on Wed, 16 May 2012 13:29:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos, Crossover, Buick, Luxury

Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel’s 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April’s New York Auto Show.

The Sports Illustrated staple and lingerie model might just be the first person ever to wear a swimsuit in a Buick ad. We could say more about it, but that would delay you from watching Ms. Miller and the Enclave in action. So just scroll down and check out the video, why don’t you.

Continue reading Buick begins airing Marisa Miller Enclave ad

Buick begins airing Marisa Miller Enclave ad originally appeared on Autoblog on Wed, 16 May 2012 11:31:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, GM

The Internets are buzzing over the upcoming initial public offering of Facebook, but General Motors doesn’t seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market.

The pricey ad buy reportedly wasn’t paying sufficient dividends for GM, which spends billions of dollars on advertising every year. GM Spokesperson Pat Morrissey confirmed that Facebook was being reassessed, but added that the automaker routinely reviews where it is spending its ad dollars. Morrissey then added that GM is looking for effectiveness when it doles out marketing cash, which doesn’t bode well for Facebook’s ability to draw clicks.

If GM’s decision sounds at all irrational, the statistics seem to show that Facebook isn’t exactly an ad-click magnet. A recent CNBC poll showed that 50 percent of all Facebook users never click on any ads, and only 12 percent of those polled feel comfortable purchasing anything through Facebook. Google appears to be more effective at attracting clicks, as The Wall Street Journal cites a click-rate that is seven times that of Facebook.

Regardless of GM’s decision to break up with Facebook, we’re guessing that the news probably won’t drown out much of the anticipation for the IPO. After all, it isn’t every day that an Internet site with 900 million mostly addicted users goes public.

GM says Facebook ads not effective, pulls campaign ahead of IPO originally appeared on Autoblog on Wed, 16 May 2012 10:27:00 EST. Please see our terms for use of feeds.

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Filed under: Motorsports, Marketing/Advertising, Mazda

Mazda and the Sports Car Racing Association of the Monterey Peninsula have extended the automaker’s naming rights of Laguna Seca for another five years. That means the famous race track in California will continue to be known as Mazda Raceway, at least through 2016. The Monterey County Board of Supervisors ratified the agreement.

The Japanese manufacturer has been instrumental in updating and improving Laguna Seca to make the facility more convenient and safer than before. Mazda helped fund additions like permanent pit lane garages and luxury hospitality suites as well as additional runoff areas on the track itself. Mazda first partnered up with SCRAMP in 2001, but the company says its ties to the track go all the way back to the ’70s, when the brand was little-known here the States. Scroll down below for the full press release.

Continue reading Mazda and SCRAMP extend Laguna Seca partnership

Mazda and SCRAMP extend Laguna Seca partnership originally appeared on Autoblog on Mon, 14 May 2012 09:31:00 EST. Please see our terms for use of feeds.

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Filed under: Performance, Marketing/Advertising, Videos, Hatchback, BMW, Luxury

The BMW M135i is still doing development laps, but that hasn’t stopped BMW from getting prospective buyers ready for it. In a 1:44 promo called “It!”, two adults play the kiddies’ favorite game in the hot hatches through the container-box lanes of an empty port at night.

If you’re dead-set against the car then this probably won’t make you like it, but this does lay down the first promotional marker in the 1,000-horsepower M135i/Mercedes-Benz A25 AMG/Audi RS3. battle. Take a look below to watch.

Continue reading BMW plays tag with its new M135i

BMW plays tag with its new M135i originally appeared on Autoblog on Sun, 13 May 2012 20:01:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos, Hatchback, Hyundai, UK, Humor

Baboons are curious creatures. And, thanks to their opposable thumbs, they are rather excellent at satiating that curiosity, no matter what impediments stand in their way. Apparently, that includes door handles.

Hyundai decided there was no better way to test the durability of its i30 hatchback (that’s the Elantra GT here in the States) than to send it into Knowsley Safari Park, near Liverpool in the UK. Specifically, into the Baboon habitat.

As you’ll see in the video after the break, the primates do their very best to rip the little hatchback to shreds, biting every surface, jumping up and down and from door to door and generally mucking about. How does the Hyundai cope with this kind of abuse? Scroll down below to find out yourself.

Continue reading What kind of baboons would do this to a Hyundai i30 hatchback?

What kind of baboons would do this to a Hyundai i30 hatchback? originally appeared on Autoblog on Thu, 10 May 2012 19:59:00 EST. Please see our terms for use of feeds.

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Filed under: Hybrid, Government/Legal, Marketing/Advertising, Honda

What are you going to do, sue? Good luck.

This week’s Superior Court verdict suggests there’s little to no recourse for consumers.

As Autoblog readers likely have already learned, a Superior Court judge in California has tossed out a judgment issued by a small claims court earlier this year awarding nearly $10,000 to Honda Civic Hybrid owner Heather Peters. She had taken the Japanese maker to court claiming it used misleading advertising promising the sedan would get significantly better mileage than proved true in the real world.

In overruling the lower court, Superior Court Judge Dudley W. Gray II wrote that, “Federal regulations control the fuel economy ratings posted on vehicles and advertising claims related to those fuel economy ratings.”

Well, um, no. That was my understanding, too, until I had the chance to pursue the matter with the EPA a couple years back. In fact, I was told, the law simply sets an upper limit. If the tests determine a new model gets 50 mpg - as with Peters’ Civic Hybrid - that’s the most a maker can advertise or use on the Monroney window sticker. But should a manufacturer like Honda realize through its own tests that the vehicle’s real-world mileage might be noticeably less they can mark it down to whatever they think is valid.

Of course, who would do that? With mileage now one of the top things on the consumer’s shopping list, who can blame a manufacturer for wanting to put the prettiest lipstick on a gas hog. And this week’s Superior Court verdict suggests there’s little to no recourse for consumers who only discover that fact after they’ve given it a big smooch.

Paul A. Eisenstein is Publisher of TheDetroitBureau.com and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.

Continue reading The case of Heather Peters and the Honda Civic Hybrid sets an alarming trend

The case of Heather Peters and the Honda Civic Hybrid sets an alarming trend originally appeared on Autoblog on Thu, 10 May 2012 18:59:00 EST. Please see our terms for use of feeds.

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Filed under: Coupe, Performance, Marketing/Advertising, Videos, Porsche

One of the benefits of being a Porsche factory driver is that you get to get coffee for Hurley Haywood. And if you’re Le Mans winner Patrick Long, according to this little spot for the Porsche Sport Driving School, you get do it from behind the wheel of a 911 GT3 and on a damp, drift-ready track.

But since Patrick Long apparently lives under a bridge, we’d like to know where he puts the troll and if he lets the three billy goats gruff pass whenever they want. And where he gets his coffee. Have a look below to see the video.

Continue reading Patrick Long has the best morning commute ever

Patrick Long has the best morning commute ever originally appeared on Autoblog on Thu, 10 May 2012 16:57:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos, BMW, Luxury

BMW has long had an advantage over Mercedes-Benz and Lexus when it comes to maintenance and ownership costs that it has hardly ever advertised - free maintenance for the first four years of ownership. The secret will be no more as the company is about to unleash a major ad push behind the program known as BMW Ultimate Service.

The ads, done by BMW’s ad agency, Kirshenbaum Bond Senecal + Partners, which took BMW’s whole ad account assignment last August, are set inside a BMW dealership and draw on comedy to depict the surprise and even incredulity that four years of free maintenance comes with every new Bimmer. In one spot, for example, a woman thinks the promise of free maintenance is a come-on, and she reminds the salesman that she is married. In another spot, a man buying a BMW thinks he has to give the salesman sports tickets in order to get the deal.

BMW’s marketing chief Dan Creed says the ad campaign, for which there are 27 different possible endings to the vignettes between salesman and customer, is timed right for a market of luxury buyers, which, though seemingly fully recovered from the economic death march of 2008-2010, is still looking for value along with their luxury.

“The expectation and widely held belief that BMW has very expensive maintenance costs is still a big factor in why people bypass us when shopping, and we think we have a very efficient way of changing that perception here,” says Creed. “Mercedes, Lexus, and our other competitors don’t have this, and we are going to use it as a meaningful point of difference.”

Scroll down below for more on BMW’s upcoming ads and to watch the videos.

Continue reading Olympics + 3 Series + Free Service: Enough for BMW to keep luxe lead in 2012?

Olympics + 3 Series + Free Service: Enough for BMW to keep luxe lead in 2012? originally appeared on Autoblog on Thu, 10 May 2012 15:59:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos, Crossover, Buick, Celebrities, Luxury

Buick wants you to know that the 2012 Enclave is smart and sexy and has enlisted the aid of Marissa Miller to help get the point across. The redesigned crossover seems more distracting than anything when Miller’s in the picture, but we’ll assume that’s in a good way. And since we don’t expect she comes with the car, buyers should be able to focus on the smart and sexy part.

To see the video of the Enclave and Miller behind the scenes, you know where to go.

Continue reading Buick takes us behind the scenes with Marisa Miller

Buick takes us behind the scenes with Marisa Miller originally appeared on Autoblog on Thu, 10 May 2012 14:58:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Marketing/Advertising, Chevrolet, Ford, GM, GMC, Hummer, Lincoln, Mercury, Pontiac, Saturn, Toyota

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.

R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those “orphan owners” have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.

Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

As Forbes points out, if you’re driving an orphaned nameplate, you just might be able to use that to your advantage when shopping for a new vehicle.

Automakers tussle over owners of ‘orphan’ makes originally appeared on Autoblog on Thu, 10 May 2012 08:29:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Sedan, Etc., Marketing/Advertising, Lexus, Luxury

Automotive News reports Lexus may use the company’s new GS to put some distance between itself and parent company Toyota. Buyers have snapped up a total of 4,900 GS models in just two months, breezing by year-long sales estimates in the process. The company attributes much of that success to non-traditional advertising efforts, including the Tori 500 iPhone and iPad app, and says that it could use similar tactics in the future to lure buyers in based on traits like “character and handling.” Traditionally, consumers have turned toward Lexus because of Toyota’s reputation for efficient and reliable machinery.

The GS, with its hour-glass grille and aggressive front fascia, is a first-step in giving the luxury automaker a more distinct brand image. In the past, Lexus has had trouble keeping buyers coming back, and the company believes that’s partly due to the fact that luxury consumers are more interested in owning a brand than a particular vehicle. As such, we can expect to see more corporate design cues across the company’s portfolio in the near future. The move may help set Lexus apart as something other than a slightly nicer Toyota in consumers eyes.

Lexus looking to distance itself from Toyota, move more upscale originally appeared on Autoblog on Tue, 08 May 2012 10:01:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos, Ford, Australia, Humor

Apparently, the world’s population of talking frogs have turned their allegiance from Budweiser and are now shilling for Ford of Australia. At least, those that haven’t been smashed into great green globs of greasy, grimy cane toad guts.

Let’s set the scene: A pair of Australian cane toads - the species, native to Central and South America, was imported into Australia in an unsuccessful attempt to control Beetle populations - are having a nighttime chat on a random road somewhere in Oz. The subject matter ranges from the tastiness and arousing properties of the toads’ own back secretions to the velocity with which a four-cylinder car can travel. In this case, the car is powered by one of Ford’s turbocharged EcoBoost engines.

And then… disaster strikes. It’s certainly an odd advertisement, but at least it’s unique. Oh, and if you’re a member of PETA, you might want to look away. See for yourself by scrolling down below.

Continue reading Ford’s EcoBoost is a toad-killing powerhouse

Ford’s EcoBoost is a toad-killing powerhouse originally appeared on Autoblog on Fri, 04 May 2012 19:58:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Technology, Videos, BMW, Humor

The world is a distracting place. No matter where you are or what you’re doing, there are any number of things designed specifically to draw your attention elsewhere. It’s true when you’re driving, too, which is why automakers like BMW have crafted technologies like lane departure warning.

Of course, even if we can all admit to arriving at a destination without being able to remember a single salient detail about how we actually got there, or vibrating the car across a set of rumble strips every now and then, it takes a talented marketing department to get the message across in a manner we’ll actually understand.

Scroll down for a video showing one man’s aimless head doing everything but driving. But beware, this one is a wee bit *warning-NSFW-warning* due to a brief scene at a clothing-optional beach. Sorry, was that distracting?

Continue reading BMW reminds you to keep your head while driving

BMW reminds you to keep your head while driving originally appeared on Autoblog on Tue, 01 May 2012 20:01:00 EST. Please see our terms for use of feeds.

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Filed under: Car Buying, Marketing/Advertising, Mercedes-Benz, Luxury

The rich have all the fun, don’t they? With your bank account, you get, what, free checks? Overdraft protection? A toaster maybe?

If you had a cool million sitting around, just taking up space, you could get yourself a free Mercedes-Benz. Not just a base C-Class either.

Open a five-year CD of at least $1 million at C1 Bank (formerly Community Bank) and you’ll have your choice of a 2012 SLK350 Roadster, E350 Sedan, ML350 or an E350 Cabriolet. And, as a further bonus, your new car will come with tags, title, license and taxes all paid.

Small print? Oh, you betcha. First, you’re limited to two vehicles per household. Second, unlike most CDs, at the end of its five-year life, you will cash out for exactly what you put in. Basically, you’re letting the bank hang on to your $1 million for five years in return for that $60k-ish Mercedes you’re driving. Instead of 1.2-percent APR you would normally collect at the end of the CD’s life, you’re getting a car up front.

Pull your money out early, and you’ll get back what you put in, minus the cost of the car and a $3,000 early withdrawal fee.

Still, if you can spare a million for five years, and were about to buy a Mercedes anyway, it could be a good deal.

For details (and more small print) check out the press release by scrolling below.

Continue reading Florida bank offers free Benz with new $1M account

Florida bank offers free Benz with new $1M account originally appeared on Autoblog on Tue, 01 May 2012 14:32:00 EST. Please see our terms for use of feeds.

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Filed under: Budget, Performance, Marketing/Advertising, Scion

Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It’s been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month review of the Scion brand, the parent company has decided to move away from quirkiness and toward more mainstream creations.

Models like the FR-S and iQ serve more traditional buyers than the nameplate’s best-selling xB, though Jack Hollis, Scion vice president, says the future of the boxy five-door remains uncertain. While speaking with Autmotive News, Hollis said the company may not replace the model with a “one-for-one” interpretation of the box as buyers are less and less interested in funky exterior designs.

Scion suffered dearly during the sales downturn of 2008 and 2009. By 2011, the company’s numbers had fallen to within 25 percent of its 2006 volume. With consumer credit tightening by the day, recent college graduates have reportedly found it difficult to finance a brand-new Scion. Hollis says sales are on the mend, and the company is cautiously optimistic. In the meantime, expect to see Scion show off more mainstream marketing aimed at a wider consumer audience.

Scion changing as brand buyers get older originally appeared on Autoblog on Tue, 01 May 2012 08:59:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, BMW, UK

Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you’re the new official automaker/timekeeper/jelly donut of whatever the event is. But for BMW, its status as Official Automotive Partner of the London 2012 Olympic and Paralympic Games is a bit more complicated.

Even pledging to fork over a massive fleet with 4,000 vehicles to the organizing committee wasn’t enough for the German automaker to secure its status. BMW also had to meet the committee’s stringent emissions requirements: while the average emissions of vehicles in the UK comes in at 138 grams of CO2 per kilometer, the automaker supplying these Olympic games had to come in below 120 g/km - which BMW did at 116 g/km.

To get there, a portion of the cars BMW is supplying are electric vehicles: 160 units of the 1 Series ActiveE and 40 of the Mini E, with another 40 of the 5 Series Active Hybrid. The rest of the fleet is comprised of the 320d EfficientDynamics (1,550 vehicles), 520d Efficient Dynamics (700), X3 xDrive 20d (17), X5 xDrive 30d (10) and Mini Countryman Cooper D (200 vehicles), plus another 25 R1200 RT motorcycles and 400 BMW Streetcruiser bicycles.

Wondering what they’ll be doing with all those cars? They’ll be used for everything from shuttling around the athletes, officials, medics and journalists to hauling boats out of the water. Scroll down below for the full details.

Continue reading BMW unveils armada of vehicles for London Olympics

BMW unveils armada of vehicles for London Olympics originally appeared on Autoblog on Tue, 01 May 2012 08:00:00 EST. Please see our terms for use of feeds.

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Filed under: Europe, Marketing/Advertising, Safety, Videos

A European group called Responsible Young Drivers wanted to showcase the dangers of texting while driving, and got ad agency Publicis to help them out. The result: a two-minute spot that put trainee drivers in Belgium with an instructor who said part of their driving test would be to avoid an obstacle while texting a random sentence that he’d dictate.

Since nothing beyond a cone or two was hurt in the making of this video, we’ll admit we laughed. That said, the message is clear.

Scroll down to see it for yourself. And FYI, a driver training instructor in Belgium doesn’t need to wear a seat belt on a closed course… though maybe it wouldn’t be such a bad idea.

Continue reading This is how to teach teens the perils of distracted driving

This is how to teach teens the perils of distracted driving originally appeared on Autoblog on Mon, 30 Apr 2012 20:01:00 EST. Please see our terms for use of feeds.

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Filed under: Performance, Marketing/Advertising, Videos, Hatchback, Celebrities, Fiat

Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it’s no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.

First up is a minute-long montage showing the Scorpion-addled Abarth flung around the desert while Catrinel… well, stands around looking beautiful. Next, the turbocharged 500 drives down the Las Vegas Strip while Ms. Menghia walks around looking beautiful. Notice a trend?

In the third video of this new series, Catrinel finally gets to drive the Abarth in a race against a lucky cameraman. Well, sort of. The two cars are actually piloted by “professional drivers on a closed course” - as you can see, they are wearing helmets. Catrinel and the cameraman, on the other hand, emerge from their black and white 500s with hair blowing in the wind.

No matter. Clearly these videos are meant to build upon the first extremely successful tie-up between the model and the Italian hatchback. We’ve gone ahead and included that initial commercial, along with the three new ones, below. Enjoy!

Continue reading Another slew of Fiat 500 Abarth ads with Catrinel Menghia released

Another slew of Fiat 500 Abarth ads with Catrinel Menghia released originally appeared on Autoblog on Fri, 27 Apr 2012 19:58:00 EST. Please see our terms for use of feeds.

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Filed under: Sedan, Marketing/Advertising, Hyundai, Nissan, Toyota, Design/Style

When Hyundai rolled out their outrageously styled Sonata three years ago, car buyers took notice. It’s eye-catching exterior styling, well-appointed interior and affordable price was just what a lot of family sedan buyers wanted.

Few will admit it, but carmakers sat up and paid attention, too. However, Andy Palmer, Nissan executive vice president for global planning, doesn’t mind telling the world that his company certainly saw the significance of the midsize Korean sedan. So much so that they briefly halted design work on the 2013 Altima.

“We even delayed development by a short amount just to check that the (new Altima’s) proportions were right, the (package) was right (and that) the product overall was right,” Palmer tells Ward’s Auto. “I’d say they (Hyundai) are our major point of reference.”

But with the Altima as the second-best selling car in its segment, Nissan is focusing not on the Sonata, but on Toyota and the No. 1 best seller: Camry.

“If you keep coming with better cars and better communications, telling better stories, over a period of time,” Palmer says. “I guarantee you’ll be talking about Toyota and Nissan.”

Hyundai Sonata caused Nissan to reassess 2013 Altima development originally appeared on Autoblog on Fri, 27 Apr 2012 14:44:00 EST. Please see our terms for use of feeds.

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Filed under: Budget, Sedan, Marketing/Advertising, Videos, Chevrolet

Zombies are more like us than you’d imagine - although they have different reasons, they hate flossing as much as many humans. That’s one of the insights gleaned from a new web commercial for the Chevrolet Cruze in which one of our “zombie overlords” shares his feelings on various topics, including The Bowtie’s small car.

It’s too soon for Chevrolet’s new agency to have done this, and we know giving the thumbs up to an ad is a matter of opinion, but as far as we’re concerned, to the agency that’s responsible for this, we offer our kudos. Scroll down to check it out.

Continue reading 2012 Chevrolet Cruze not so hot with zombies

2012 Chevrolet Cruze not so hot with zombies originally appeared on Autoblog on Thu, 26 Apr 2012 14:57:00 EST. Please see our terms for use of feeds.

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Filed under: Government/Legal, Marketing/Advertising, Chrysler

Chrysler and Pure Detroit have agreed to a settlement in the legal wrangling over Chrysler’s “Imported from Detroit” tagline. According to The Detroit News, the automaker and T-shirt purveyor have asked a judge to dismiss the lawsuits against one another. Terms of the agreement were not disclosed.

Chrysler had sued the entrepreneurial company in March 2011, after Pure Detroit sought to cash in on the popularity of the phrase following last year’s Super Bowl ad featuring Eminem. Chrysler has its own line of “Imported” merchandise, which it has used to fund charitable organizations. Pure Detroit counter-sued and went on selling its wares after a judge refused to grant Chrysler an injunction against the smaller company in June 2011, according to the report. Pure Detroit maintained that Chrysler’s campaign “amounts to false advertising,” said the News, because none of the vehicles (the 200, 300 and Town & Country) shown in the ads are built within Detroit proper.

The pair of legal combatants had agreed to mediation in March. Their resultant deal should preempt a trial that would have taken place in August.

Chrysler vs. Pure Detroit “Imported From Detroit” legal dustup settled originally appeared on Autoblog on Wed, 25 Apr 2012 17:25:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Marketing/Advertising, Honda, Design/Style

Do you spend a lot of time pinning your favorite things on Pinterest? Honda may be looking to hand you $500 as part of the company’s first campaign on the social outlet. Honda is singling out active Pinterest users and handing some of them $500 to indulge in a “Pintermission” to make a visit to the places they’ve been pinning or pick up some of the retail items they’ve highlighted.

Honda is making its CR-V the focus of its first foray into Pinterest because it’s a vehicle with a lot of appeal to women, much like Pinterest itself. So far, two of the women that have been handed a big, shiny check by Honda are putting the funds toward travel. One’s going to London, the other is headed to Hawaii, according to Lauren Ebner, American Honda Motor Company’s assistant manager of social media. We’re watching Honda’s board waiting to see what kind of artisanal luxury goods the CR-V inspires.

Honda wants to give you $500 to take a “Pintermission” originally appeared on Autoblog on Wed, 25 Apr 2012 08:00:00 EST. Please see our terms for use of feeds.

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Filed under: Performance, SUV, Marketing/Advertising, Videos, Mercedes-Benz, Luxury

Three screen tests for the 2013 Mercedes-Benz G63 AMG have been completed, and we think it’s gonna be a star. As with the G55, we expect the vehicle’s reputation to far outshine its sales, but with an exponentially improved interior, 544 horsepower, 560 pound-feet and better gas mileage than its less powerful predecessor, we’re talking about a whole lot of shining regardless.

With a base price well into six figures, the videos are the probably the only time you will ever see a G63 anywhere near dirt or kicking up flinty black rocks. If you start saving right now, you might be able to afford to buy one of its wheels when it arrives on our shores in August, or you can check it out for free in the videos after the jump.

Continue reading 2013 Mercedes-Benz G63 AMG mines excitement

2013 Mercedes-Benz G63 AMG mines excitement originally appeared on Autoblog on Tue, 24 Apr 2012 16:58:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Marketing/Advertising, Videos, Chrysler, Humor

Chrysler has gotten quite a bit of mileage out of its “Halftime in America” ad, if only for the comedic value. Saturday Night Live pulled off what was perhaps the funniest rendition of the two-minute spot, and the hits just keep on coming.

This time, NBC’s 30 Rock gets in on the gag, with veteran tough guy actor Stacy Keach filling in for the otherwise irreplaceable Clint Eastwood. In the show, Keach was tasked with selling furniture with a tough guy attitude, but what we get instead is a solid laugh.

Actually, for our money the third faux ad is by far the funniest, with Keach selling Bazooka Joe bubblegum. After all, “life is hard, shouldn’t everything else be harder?” Scroll down to watch the spoofed spots.

Continue reading 30 Rock spoofs Chrysler’s “Halftime in America” ad

30 Rock spoofs Chrysler’s “Halftime in America” ad originally appeared on Autoblog on Tue, 24 Apr 2012 13:00:00 EST. Please see our terms for use of feeds.

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Filed under: Minivan/Van, Marketing/Advertising, Work, Nissan, Specialty

“So here’s the pitch. It’s a movie about a car. But it’s not really about a car. It’s about something else. What that is isn’t important. But it’s got a car in it. Not just one car, but lots of cars. Thousands of them actually. And they’re in almost every scene. But only in the background. And get this: They’re all… wait for it… yellow! And the best part is, we don’t have to pay anything for it, in fact, they’re going to pay us to put our cars in the movie. And it’s going to make our cars famous. But that’s not all. Imagine this: It’s not just one movie, but a hundred movies. And TV shows. Thousands and thousands of hours of entertainment, and our new Nissan NV200 is going to be the star! Okay, not the star, but an extra. A bright yellow extra. I’m telling you, this idea - it can’t fail!

At least that’s the thesis floated by Automotive News to help explain why Nissan is so stoked over winning the Taxi of Tomorrow contract with its NV200 compact van. Beginning in late 2013, the entire New York City taxi fleet will be converting to Nissan’s aesthetically challenged people mover, which will replace the ubiquitous Ford Crown Victoria.

Whether this leads to any burnishing of the Nissan brand remains to be seen, but regardless, AN says the contract is worth 40,000 units in New York alone over the next 10 years. We have to expect that at least some taxi companies outside of the Big Apple won’t be shy about ponying up the thirty-large Nissan is asking for its Mexican-made cab either, as the day when every last Ford Crown Victoria extant has joined the Checker Marathon in cabbie Valhalla is certainly coming.

How Nissan’s NYC taxi contract may be a ticket to Hollywood fame originally appeared on Autoblog on Sat, 21 Apr 2012 09:01:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos, Crossover, Hyundai, South Korea

Commercials are a great way to learn about culture; since a seller has maybe 30 seconds to get something across, you see what people think is the most important thing to convey and the best way to convey it.

Having said that, we have no clue what’s going on with some of the South Korean ads for the 2013 Hyundai Santa Fe. In a couple of them, a genteel pair - we’ll call them Run CUV and Jam Master Hyundai - lays down some mad lyrics, presumably about the Santa Fe. When they’re not rapping, they’re set in short episodic dramas to demonstrate the crossover’s features. We’re not sure if the pair are famous in Korea and frankly, we have no idea what they’re talking about, but they look fun while they’re doing it.

Scroll down for your Asian commercial fix for the day. You won’t be disappointed.

Continue reading Hyundai raps rhapsodic about new Santa Fe in Korean ads

Hyundai raps rhapsodic about new Santa Fe in Korean ads originally appeared on Autoblog on Fri, 20 Apr 2012 19:00:00 EST. Please see our terms for use of feeds.

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Filed under: Budget, Europe, Marketing/Advertising, Technology, Hatchback, Ford, Humor

We’ve got to hand it to Ford of Europe - this is one of the most brilliant marketing stunts we’ve ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that - get this - is actually relevant to the vehicle it is designed to promote? Well, we’re impressed, to say the least.

We won’t spoil the punchline to the video, created by ad agency Ogilvy of Paris (according to Co.Create), but for anyone who’s ever had to suffer through living in a big city and parking on the street, you’ll be pleased.

And for those of you who might occasionally do a little park-by-touch yourself? Ford’s new Focus with Active Park Assist is just the vehicle for you.

Scroll down to play the whole video.

Continue reading Ford tilts pinball parkers to promote Focus, Active Park Assist

Ford tilts pinball parkers to promote Focus, Active Park Assist originally appeared on Autoblog on Fri, 20 Apr 2012 14:58:00 EST. Please see our terms for use of feeds.

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